About Us

After nearly two decades as a staple retailer in the WaterColor Town Center, the WaterColor Store has undergone an interior renovation and expanded its collection of retail offerings, providing guests the distinct opportunity of taking the Southern coastal lifestyle home with them, long after their beach vacation is done.
Meet the brand-new Florida SweetTea Style – where you’ll find an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Peter Millar, Vineyard Vines and Supergoop!® – all in addition to the WaterColor Store’s WaterColor-branded merchandise.
Managed by St. Joe Hospitality, Florida SweetTea Style has also now expanded to WaterSound Beach, located on the first floor of the GateHouse by the WaterSound Inn. Here, in addition to the new collection, you will find WaterSound-branded merchandise from the WaterSound Shop.
Whether you’re shopping at WaterColor or WaterSound Beach or both, consider Florida SweetTea Style your go-to purveyor of the elegant, fresh, comfortable and modern lifestyle so distinct along the beach communities of the beautiful Northwest Florida’s Gulf Coast – always served with a touch of Southern sweet-tea hospitality.